How do we sell property? To sell a product involves product expertise, experience in selling, and marketing knowledge to market the product to the right person. Out of these three items, marketing is the most important. When you hire us to sell a property, our focus should be on marketing. We are master marketers first. Placing the property in front of the most opportune buyer at that moment is what allows the seller the opportunity to sell their property at top dollar. When done the right way, there is no other way to sell a property. How are these properties marketed so that the right buyer is found? Professional videography, photography, and home prep are a given service as real estate agents However, some of the services that we offer that are overlooked by most real estate agent include reverse prospecting, utilizing our worldwide network of buyers and brokers to sell your home; methods like the use of video, property ads, and most importantly, target marketing practices. If you are a seller with a unique property looking for a confident team to sell your home, start the conversation here. I assure you, once take this step forward with us, you’ll be a client for life.
As real estate agent, the MLS is a powerful tool that can help us see which Broker’s have the right clientele for property we are selling. Reverse prospecting is a great way to make sure that no lead or potential buyer seeps through the cracks ensuring the property the best chance at selling.
Aside from the extensive network of clients and broker’s that we’ve built over the years, the Sotheby’s Worldwide Network is second to none. Sotheby’s being a broker of fine art, with locations and affiliate locations all around the world, the brand gives us as real estate agent an unfair advantage to the rest of the market when it comes to networking and sharing your property. Working with a broker like Sotheby’s ensures white glove service, with connections from around the globe.
Our videos on social media acquire thousands of views a month, casting a wide-net to the property types target audience.
Property ads can be sent to a specific location to make sure the property is being shared to the most people possible.
For most real estate agent, selling property involves waiting for the right buyer to come along. When we target market, we find the people who would be most primed to purchase a property at that moment in time. And not just any property, but YOUR property. For more information on how we are able to do this, please, start the conversation here.
For three centuries, the Sotheby’s name has been synonymous with the exceptional. A name that not only represents the most prized possessions in the world, but in fact decides them. Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest treasures. With over 90 Sotheby’s offices and 1,000 Sotheby’s International Realty offices, the brand is built for unmatched, white-glove service.
Sotheby’s maintains auction houses throughout North America, Europe, Asia and Australia. It has an annual turnover in excess of $5 billion, making it the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to auction house clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
Sotheby’s International Realty’s thousands of real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive conference featuring diverse events and seminars. The GNE is one of all SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
Every year, we meet with the owners of the top 10 Sotheby’s International Realty affiliates in the US to exchange ideas, best practices and find ways to leverage each others’ networks all for the benefit of our clients. Our goal through this exclusive group is to continually grow, innovate and reach affluent markets across the US through our invaluable SIR connections.
All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction at the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings.
As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and establish connections with auction house clientele.
Jonah believes that a successful real estate experience starts with a keen attention to his clients’ wants and needs. Once recorded, a customized plan based on providing top tier service is created. Luxury is a level of service after all.